As a modern means of transport, car gave rise to a convenient addition to the traffic there to meet the spiritual, with social progress and development, people's needs have gradually become personalized, car conversion has become a fashion . Now in foreign countries, private car modification rate of 60%. Car conversions marks a people's car consumption concept from "travel" to "personality style" changes. China's auto industry faces decorated 20 years, however, the rise since 1982, initially just an ordinary paste Taiyang Mo, do seat cover. In 1993, imports of anti-theft device, CD machine began to pour into the formation of the first mutation in decoration industry.
Since 1995, bag leather seats, paste explosion-proof membrane, followed by the formation of the second round of car decoration boom. In recent years, the domestic auto consumption market continues to heat up, especially the increase in private cars, the development of automobile decoration industry has provided tremendous business. Now have more and more people to join this industry to unlimited prospects.
First . the market status
At present, the domestic market can be divided into modified interior and external decoration, as well as professional conversion (also known as automotive supplies improvement items). Decorative and productive customers mainly in Zhejiang (Ruian, Wenzhou) and Guangdong (Shunde). Arts and crafts products in Zhejiang province is a small ornament, like a pillow, etc., and now on the market most of these products are derived from this region, mode mainly through OEM OEM manufacturers in the area, processing, and then back sales. Guangdong (Shunde) outside the factory mainly produce decorative pieces of the main products are mainly care bar, wheel eyebrow, exhaust pipes, pedals, etc.
Most of the manufacturers are doing the domestic market, while also offering export trade, and the large share of exports. Other regions of the decorative class manufacturers, such as: the Northeast region of the manufacturers is to produce seat majority, the type can be divided into linen, Australian wool, etc.; Fujian of decorative carpet manufacturers is to produce the majority of the cars. In fact, each of a variety of automobile decoration products have different grades and quality, prices vary widely, product quality gap is very large, and even some products there is a serious non-compliance such as environmental quality indicators. As most of the owners of these
Products are the initial contact, do not understand one bottom line, it is difficult to grasp the price. Coupled with auto decoration market can not, as complete vehicles as uniform pricing, flexibility essential to grasp the hands of the merchants, businessmen casual pricing phenomenon is more common.
Second market trends
Although car conversions categories of products have been export-oriented, but with the domestic car ownership increasing, car modification industry, there have been unprecedented in the domestic market prospects. Experts predict that the next few years, car modification industry, there will be 800 billion yuan business opportunities to be realized. A huge market has attracted international automotive services giant's attention. Recently, Japan's largest auto service chain Autobacs announced: will officially enter the Chinese service market; Prior to that, Japan's second-largest car decoration chain Yellow Hat Inc.,
Has been in Shanghai, Guangzhou and other places to open dozens of stores; while the world's largest automotive supplies service enterprises - United States AC Delco company also announced that: Recently, in 2023 will enter the Chinese market. It is understood that the world's top ten auto decoration services company - will enter China this year, the United States NAPA. The professional conversion market will continue to grow. Now more and more domestic manufacturers have also added to the domestic auto modification industry, believe that this industry will be formed within the last couple of years fierce competition, but also as a whole, there is a leap forward.
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